Design a better future for your business.
We recode your market and customers for innovation.
Identiture is a strategic insight and innovation consultancy.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, we help brands and businesses navigate the youth market in Africa whether their focus is in gaming, tech, music, retail, health, entertainment, fintech, sports, travel, or humankind.
We connect these three pillars: Trends | Strategy | Innovation in service of client’s marketing and business transformation enabling them to have a one-to-one consumer engagement at scale.
-
Local Intelligence and trends briefing service designed to make businesses more effective in responding to new and emerging consumer trends.
-
Strategy playbooks, programs and platforms designed that address the youth market, potential gaps and new growth opportunities.
-
Platform design, development and implementation to further scale brand transformation and consumer marketing experience.
This is not about advertising.
The evolution of advertising and marketing communications is a fusion of technology, mobile, distribution, storytelling, influence, and experience. To deliver this outcome, we have challenged the industry model by utilizing pop culture assets to become our clients’ indispensable partners.
A whole new kind of agency.
Where Brand meets Experience
Commerce meets Retail
Pop meets Tech
Design meets Digital
Advertising meets Innovation
Make your brand stand out.
Our strategic planning and pop culture expertise costs across 25+ industries. Whatever business you are into, we can help you create sustainable and commercially viable solutions that resonate with youths.
Over the past decade, our consultants have amassed sectoral expertise working with local and multinational clients in the following areas: Shopper Marketing, Youth Lifestyle, Beauty and Wellness, Financial Services, Sports and Entertainment, Food and Drink, and Travel and Hospitality.
Which problem would you like us to solve for you?
Team Experience
Innovation starts here.
Business is at a turning point while technology has forever altered our lives, giving rise to new trends, new forms of consumerism, new behaviors, and new markets.
In turn, these shifts are influencing youth lifestyles and purchase patterns, opening up new opportunities for visionary leaders, entrepreneurs, and chief marketing officers who want to rewrite the rules of the game.
To win, therefore, brands must unify their internal and external assets - culture, technology, transactional, social, media - that will give them the evolutionary advantage.
Where we play.
Identiture is a rebellion against the traditional advertising agency model and its downstream practice. We help clients re-engineer their business, brand, and customer growth models in the short to mid, and long term, and make them adapt to the new by reimagining and elevating pop culture and technology as the core strategic pivots.
Our playbook is centered on transforming the core of every industry in Africa through partnerships with youth-focused brands that strive for metamorphic improvement.
Why now?
“The solutions of the future does not fit in the containers of the past” - Rishad Tobaccowala
A future to be built.
It is imperative that we bridge the gap between marketing and innovation in a hyper-connected world where trends and consumerism continually evolve.
So, tell us…how can we help you?
“Have the courage to create a future for yourself and your business” - Peter Fisk